{"id":84,"date":"2025-03-16T21:56:42","date_gmt":"2025-03-16T20:56:42","guid":{"rendered":"http:\/\/parsataghva.fr\/?page_id=84"},"modified":"2025-11-12T03:01:52","modified_gmt":"2025-11-12T02:01:52","slug":"portfolio","status":"publish","type":"page","link":"https:\/\/parsataghva.fr\/index.php\/portfolio\/","title":{"rendered":"Portfolio"},"content":{"rendered":"
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Voici une s\u00e9lection de projets et campagnes sur lesquels j\u2019ai travaill\u00e9 ces derni\u00e8res ann\u00e9es \u2014 en entreprise, en startup ou pour mes propres id\u00e9es. Chaque projet m\u2019a appris quelque chose de nouveau, et m\u2019a permis d\u2019affiner ma vision\n du marketing digital.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Novotel Paris Centre Bercy<\/h2>\n <\/div>\n <\/div>\n
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Alternance \u2013 Marketing & Communication digitale (2023 \u2013 2025)<\/span><\/p>\n <\/div>\n <\/div>\n

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Chez Novotel Paris Centre Bercy, j\u2019ai travaill\u00e9 sur la strat\u00e9gie marketing digitale de l’h\u00f4tel avec une approche \u00e0 la fois B2B et B2C. J\u2019ai notamment pilot\u00e9 des campagnes Ads sur Meta et LinkedIn, d\u00e9fini des personas, structur\u00e9 la strat\u00e9gie de contenu, et mis en place un calendrier \u00e9ditorial multi-r\u00e9seaux. J\u2019ai aussi contribu\u00e9 au d\u00e9veloppement d\u2019une approche inbound marketing \u00e0 travers des campagnes d\u2019emailing cibl\u00e9es.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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1. Campagnes Social Ads<\/h3>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Voir plus<\/span><\/a>\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Spring Offer -20%\n
(Meta Ads)<\/h5>\n <\/div>\n <\/div>\n
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Campagne diffus\u00e9e en anglais, allemand et italien pour promouvoir une offre -20\u202f% sur les chambres.<\/p>\n

Objectif : g\u00e9n\u00e9rer du trafic vers la page de l\u2019h\u00f4tel.<\/p>\n